ALWAYS CURIOUS, ALWAYS PROBLEM SOLVING.
A UX/UI RESEARCHER & DESIGNER, WITH A
SOLID FOUNDATION OF RESEARCH EXPERIENCE.
FOCUSED ON INSIGHTS DISCOVERY & PRODUCT APPLICATION,
WHILST BALANCING BUSINESS, PRODUCT & USER NEEDS.
MY RESEARCH EXPERTISE
8+
years of research experience
Past organizations include Nielsen and
boutique agencies, Blackbox and Acorn.
Dealt directly with clients, management & working teams.
3,000+
respondents spoken to
Methodology experience includes workshops with internal stakeholders & customers, focus groups, interviews, ethnography, eye-tracking, shop-alongs, etc.
50+
clients
Clients across a broad range of industries, such as tech, finance, medical, retail, beauty, etc. for fieldwork, data analysis, recommendations & report presentations.
STRATEGIC CLIENT SHOWCASE
A GOOD WORD
Madeleine was our Qualitative Subject Matter Expert for the Revenue team, scoping out customized
Qual projects with our clients. She diligently handled the vast amount of different research requests with
an amazing work ethic and a contagious, positive energy.
Looking forward to seeing the expanded skills set coming out of your study sabbatical.
Always welcome back!
Johan Vrancken, Managing Director, Nielsen Singapore
MY UX PROFICIENCY
Business &
Product Strategy
Balancing business, product & user goals, business & competitive analysis,
and feature prioritization
UX
Research
Exploratory to generative user research, including user personas, customer journey mapping, affinity mapping, etc.
Information
Architecture
User flows, site map (organization, labelling, navigation, search), card sorting, tree testing, etc.
Wireframing &
Prototyping
Lo to hi-fi wireframes and interaction design. Tools: Sketch, Figma, Axure, Balsamiq, Adobe XD, InVision, Marvel
I'M HERE TO HELP YOU SOLVE & IDENTIFY CHALLENGING PROBLEMS. LET'S WORK TOGETHER!
