Hello, I'm Madeleine!
Most days though, I go by Maddie.

With more than 8 years of research experience from agencies such as Nielsen, working with brands like Google, LinkedIn, and L'Oreal, I believe that empathy and building genuine connections with people will lead us to meaningful insights.

At my core, I love finding and solving problems - especially ones which involve having to delve into people's psyche to understand the motivations behind their thinking and behaviour.

I thrive on ambiguity, and the complex problems that come with the UX territory... and I strive to to get to the heart of the matter.

I'm excited about working with people in a collaborative environment, and am even more so when we solve problems together. A jigsaw puzzle is always more fun with friends!

Feel free to reach out on mobile, email or LinkedIn - I'm always up for a kopi! You'll find my contact details below :)

I'M HERE TO HELP YOU SOLVE & IDENTIFY CHALLENGING PROBLEMS. LET'S WORK TOGETHER!